Green Friday is a movement against the unsustainable mass-consumerism and throwaway culture of Black Friday. It aims to raise awareness about the negative effects of Black Friday on both the environment and our society. People are encouraged to reflect on their shopping habits and make better decisions.
Black Friday is an North American ‘tradition’ that has become global over the past few years. It is held the day after Thanksgiving and has a similar follow-up discount day called Cyber-Monday. Black Friday was originally used as a means to measure the economic health and consumer confidence in the US. The 1950’s was when crowds started appearing in the streets for the large discounts. In the 2000’s however, is when the congestion, fights, violence, feverishness, crowd risks, every-one-for-themselves mentality, and deaths started happening. Not only have people become crazed shoppers with little regard for others, there is a high impact on the environment, with the sudden increase in demand, shipping, deliveries and return-shipping.