The Corona pandemic has paved the way for virtual and digital capabilities during meetings and conferences. People have become accustomed to, and increasingly capable of using digital tools. Digitisation is no longer only used for the transfer of knowledge and knowledge sharing, but also to create interaction between the speaker and the participants, and the participants themselves during physical, hybrid and online events.
Digitisation brings many advantages, such as the collection of data, the ability to evaluate directly and create participant connections. By adding interaction, participants are involved in the event with real-time participation between the participants. This also applies to physical events. Organising an event without a digital solution is outdated.
Data is collected during an event. The more data that is collected, the better the impact of the event can be determined. Capturing evaluation points and the connections made, including the chats, helps to measure ROI. This allows the organisation to get to know the target group better and improve communication for upcoming events.