Many people enjoy being able to physically attend the events again. During a live event, you can literally bump into other participants. It gives you the opportunity to do spontaneous business, network and meet new people. However, due to the many advantages of a virtual event, organizations often choose a hybrid or online event. The chance a participant will log in is much higher, no travel time, no travel costs and the ROI can be measured much better.
When organizing a new event, event managers often search for different platforms before they have done any research on the purpose of the event. This often makes it difficult to find the right solution. Before a choice in platform can be made, the Why, Who and How need to be researched.