Sustainability is a major trend and increases company attractiveness. For customers and employees, being part of an organisation that is invested in sustainability, gives them that feel-good feeling (Houlihan & Harvey, Entrepreneur, 2018). It shows that the organisation cares about people and the environment. According to Eventbrite (2020), in 2019 only 6% of respondents said that “environmental responsibility impacted their events”; versus an increase to 59% in 2020.
In the past, having environment, social and governance (ESG) as an aspect of your business, was usually only for competitive differentiation (Gianfranco Lanci, Forbes 2021). However, prioritising both the people and the planet are now a necessity in today’s world.
COVID-19 shifted the working culture, showing that it was possible for people to work from home without affecting their productivity (DeMers, Emailanalytics, n.d.; Fitzell, 2022). One of the major outcomes of the pandemic and our forced shift to working from home, is the increased awareness of mental and physical wellbeing (Fitzell, 2022).