As the technical partner of organisations that organise physical GMMs, we, as well as our customers, notice that the turnout is low. We also notice that lots of meetings are still only broadcasting. The annual figures, the policy plans (which are only briefly voted on); everything gets put into a presentation. This comes across as monotonous and members do not feel fully involved in the GMM. A simple meeting where information is only broadcast is no longer of this time.
At meetings where there was a higher turnout, the client organised a full programme.
One of the regular customers organises a talk show every year, for example. By creating a new and interesting theme every year, they make the programme attractive for their members. Another of our customers provided a day programme filled with knowledge sessions and workshops where they mainly looked into the future. This was new and ensured that members were curious about the new setup.
Both customers also provided an extensive meal; this in combination with the workshops and talk shows, they created a ‘fun element’ (something fun/ different/ new) and a ‘networking element’ (a chance to meet other people).
Integrate the GMM in a full day programme or afternoon programme. Try to create more value with more content and networking opportunities. This way you ensure that you increase the desire to attend the meeting. The value of the event rises – and the participant comes in for something worth their while and not just for an hour and a half presentation of the annual figures that could have been sent by email.